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ARTISTIC SHOWCASE

The Golden Triangle

Are you paying hundred of dollars each month for Google Adwords and Yahoo Pay per Click programs?

Have you ever wondered how some websites get top rankings in the search engines? Do you need your website to get top listings? Dacia's Artistic Solutions is proud to offer you a way to increase your website exposure for much less than Adwords and Pay per Click programs!

Dacia's Artistic Solutions has performed extensive research on ways to successfully increase your website's exposure to the organic search engine results, at a cost effective method.

Google Search's Golden Triangle

New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through.

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle."

The first phase of the study was conducted with 50 people in Eyetools' eye tracking lab in San Francisco, California and presented panel participants with 5 distinct scenarios that would require the use of a search engine. Google was used as the search engine in all of the instances.

Key Preliminary Findings of the Study

The key location on Google for visibility as determined by the eye activity in the study is a triangle that extends from the top of the results over to the top of the first result, then down to a point on the left side at the bottom of the "above the fold" visible results. This key area was looked at by 100 percent of the participants. In the study, this was referred to as the "Golden Triangle". Generally, this area appears to include top sponsored, top organic results and Google's alternative results, including shopping, news or local suggestions.

Visibility dropped quickly with organic rankings, starting at a high of 100% for the top listing, dropping to 85% at the bottom of the "above the fold" listings, and then dropping dramatically below the fold from 50% at the top to 20% at the bottom.

Organic Ranking Visibility

Rank 1 - 100%
Rank 2 - 100%
Rank 3 - 100%
Rank 4 - 85%
Rank 5 - 60%
Rank 6 - 50%
Rank 7 - 50%
Rank 8 - 30%
Rank 9 - 30%
Rank 10 - 20%

Eye scan and click through behavior changes dramatically as users moved "below the fold" to the section of results that required scrolling down. At the top of the page, the amount of eye movement declined rapidly through the top 4 or 5 results, and then at the bottom of the screen, tends to become more consistent through to the end of the page.

In searches where top sponsored results are returned in addition to right sponsored ads, the top ads received much higher visibility, being seen by 80 to 100% of participants, as opposed to 10 to 50% of participants who looked at the side sponsored ads.

On side sponsored ads, the top ranked results received much more in the way of both eye activity and click through. About 50% of participants looked at the top ad, compared to only 10% who looked at ads in the 6, 7 or 8th location on the page.

There seems to be a "F" shaped scan pattern, where the eye tends to travel vertically along the far left side of the results looking for visual cues (relevant words, brands, etc) and then scanning to the right if something caught the participant's attention.

These results come from an initial analysis of the results and were presented during sessions at the Search Engine Strategies conference in New York. While interesting, the study's main findings are still to come and will required detailed analysis of individual behavior patterns.

Side Sponsored Ad visibility

1 - 50%
2 - 40%
3 - 30%
4 - 20%
5 - 10%
6 - 10%
7 - 10%
8 - 10%

SO, HOW CAN YOU GET YOUR WEBSITE IN THE GOLDEN TRIANGLE?

WITH ARTISTIC SHOWCASE

Local Results

Each result page has 10 LOCAL listings. This is a winner's showcase of the LOCAL Section. In each of the big three Search Engines there is a LOCAL section. Every business is listed there. It is their white page listings and it is not ranked alphabetically, but rather by the 3 primary ranking questions that is used in the Organic section.

The web sites in this section are known as PROFILES. Whichever 10 profiles answers the questions best gets placed on the top 10 spots of Google ,Yahoo! and MSN in the SHOWCASE section!

Only savvy SEO firms know how to get your website in this category!

Why you need it

Is the competition stiff? You bet.

This new frontier is only now being ventured into by local companies in their local markets. Now is the time to insure your place in this new medium through internet marketing and your placement there.

Your chances, estimated by experts in the field, are as high as 75% of closing a sale with a client who, when seeking out a business via the web, finds you on the front page. In the last 24 months, people opting for an internet search, versus an old physical phonebook search, are up as much as 78%. We don't need to spell it out to you how these numbers add up, the writing is on the wall - you have to begin your stake in marketing the web - AND IT STARTS HERE WITH Artistic Showcase!

Pricing

$99.00 Per Month - that's it!

No per click charges, no set up fees, no contracts, no cancellation fees.

Order Artistic Showcase for your Website NOW!

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