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Organic search engine optimization is a complex process that most companies
strive to achieve top positioning in.
Attaining high positioning for your keywords in the major search engines will yield amazing results
for your company. No two SEO campaigns have the same needs - each business and website will have different
needs and will produce different results.
If you want to design websites that rank well on such search engines, you'll need to understand
some basic principles about search engines. All search engines use robots — also known as bots or
spiders — to scan websites and catalog information. These bots index pages by reading text and
following HTML tags.
What makes search engines capable of providing relevant results are the powerful algorithms
they use to analyze the information gathered by the bots. Search engines rank webpages based on
their analysis of a site. By understanding how search engines work, web designers can improve how
well their websites rank in search engine results.
Search Engine Tips
It is very important to create sites that bots can read and understand. Here are some helpful
tips for making your site search-engine friendly:
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For the most part, yes. There are some differences between each Search Engine, however, most
of them use the same criteria such as meta tags, keyword placement, website content and relevance, inbound links, and more.
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While flash technology has helped to make web sites more interesting and
fun, the use of flash can have a negative effect on your rankings.
The search engines, cannot read the content embedded in flash files as
easily as they can plain text so a site with significant flash content (or an all-flash site)
will pose a major barrier to getting properly indexed by the search engines. This is why
Dacia's Artistic Solutions implements the use of additional HTML websites with our SEO packages.
If you have a Flash website created and hosted by Dacia's Artistic Solutions,
then you also most likely need to have an HTML site as well.
We will use this HTML site as well as your flash site for optimization so that your website is fully
search engine friendly.
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There is nothing wrong with having a
dynamically driven web site. However, Dynamic websites (ASP, PHP, ColdFusion, ASP.NET and JAVA) have difficulty
being indexed by bots. Any urls with a "?" in them are a potential problem to search engine bots, which
may not follow such. Google is the only search engine that can effectively index dynamic websites.
The key is to properly word your meta-tags and content as search engine "friendly" as possible,
so that your pages can be easily indexed by the bots.
Dacia's Artistic Solutions can help redesign your
storefront pages to have a much friendlier SEO format.
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There are many reasons why your site might lose search engine result
rankings. Some of those reasons can be traced to a particular fault while others just occur
in the natural course of life. In essence, rankings change because change happens.
Reasons for ranking drops (and rises) can be boiled down to three things: Your site changes,
competitors' sites change, or the search engine algorithm changes. Or any combination of those
three.
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We use a SPAM Free and Best Practice approach to SEO, harnessing a broad
range of advanced Search engine optimization techniques. We use expert SEO "White Hat"
principles which adhere to Search engine guidelines at all times.
White Hat is an SEO technique or method which conforms to the search engines' guidelines and
involves no deception or practices which attract the scrutiny of Search Engine companies.
As the search engine guidelines are not written as a series of rules or commandments, this is
an important distinction to note. White Hat SEO is not just about following guidelines, but is
about ensuring that the content a search engine indexes and subsequently ranks is the same
content a user will see and not hidden using technical tricks. White Hat advice is generally
summed up as creating content for users, not for search engines, and then making that
content easily accessible for the search engine bots to find, rather than play games with the
search engines. White hat SEO is in many ways, similar to web development that promotes
accessibility.
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While our clients achieve excellent results with our SEO services, it is
impossible to guarantee or foretell any specific ranking results. Website rankings are constantly
changing and the search engines keep their method for rankings closely gaurded. Beware of any SEO firm
who claims to gaurantee your rankings at any time. No legitimate company can honestly foretell your rankings.
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Absolutely! You will never be required to make any changes to your website
coding yourself. We will always perform the work ourselves.
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