Search Engine Optimization

Stand Out. Stand Apart.

Organic search engine optimization is a complex process that most companies strive to achieve top positioning in. Attaining high positioning for your keywords in the major search engines will yield amazing results for your company. No two SEO campaigns have the same needs - each business and website will have different needs and will produce different results.

A comprehensive SEO effort should be a long-term commitment to the growth of your online marketing campaign.

Dacia's Artistic Solutions provides fully integrated SEO campaigns.

Dacia's Artistic Solutions' SEO campaigns combine a variety of necessary marketing services, including website content advancement, link building, print marketing, and more.

SEO Important Factors

Search Engine Optimization can be time-consuming but is well worth the time and effort put into it.

Dacia's Artistic Solutions offers complete Search Engine Optimization packages and custom solutions at a variety of pricing levels to fit your budget and marketing needs.

PRICE: Don't be scared away by the price of high-quality SEO; the return on your investment will be exponential.

METHODS: Our strategy takes into account your entire website, including images, text, code, links-in, links-out, tags, references and everything in between. Do not pay any SEO company that says they can optimize your site without editing the content!

TIME: Patience is a virtue: reaching the top requires a long-term commitment. No exceptions! Expect results no sooner than 2 weeks.

Expect a legitimate search engine optimizer to edit the text on your site. If your SEO company says they don't need to, BEWARE!

Small sites (5 pages or less) can take as little as one day to optimize .ompletely

Large, content-heavy sites may take weeks to fully optimize

AGAIN, patience is a virtue: reaching the top requires a long-term commitment. No exceptions!

1. How do the search engines rank the websites?

If you want to design websites that rank well on such search engines, you'll need to understand some basic principles about search engines. All search engines use robots — also known as bots or spiders — to scan websites and catalog information. These bots index pages by reading text and following HTML tags.

What makes search engines capable of providing relevant results are the powerful algorithms they use to analyze the information gathered by the bots. Search engines rank webpages based on their analysis of a site. By understanding how search engines work, web designers can improve how well their websites rank in search engine results.

Search Engine Tips

It is very important to create sites that bots can read and understand. Here are some helpful tips for making your site search-engine friendly:

All search engines use the "Location Frequency Method." They look at the text closest to the top (location) of the page and how often text is repeated (frequency). Your title and header tags are very important tags and should always contain your most popular key phrases. Avoid using large images and scripting at the top of your pages as this pushes the most important elements of your page (the text) to the bottom.

Know what key phrases you should use on each page. Key phrases are terms your target market will use to search for your website. Sometimes the terms you think people would use are not always the best ones; you should test this to find the best key phrases. Once you know the terms, use them in the title and header tags, place them in named links, and repeat them within the text of the page. Optimize each page on your site for a specific key phrase.

Bots cannot read images or image maps. If you've created a site that is primarily images with very little text, you will not do well in search queries compared to sites that have relevant text. Remember, bots are "text hungry" and need to determine the overall theme of your site. You can use ALT tags on your images, and they are important for many reasons, but they have very little weight on the overall ranking process of the search engine.

Use meta tags within the head tag of your document. Although these tags are not as useful as they once were because of overuse by web designers, a few search engines still use them. For this reason, you should use meta tags for your webpages to ensure that your pages rank well when visitors search for you from a search engine.

2. Do all search engines use the same criteria for ranking websites?

For the most part, yes. There are some differences between each Search Engine, however, most of them use the same criteria such as meta tags, keyword placement, website content and relevance, inbound links, and more.

3. My website is made entirely in flash - does this have a negative effect?

While flash technology has helped to make web sites more interesting and fun, the use of flash can have a negative effect on your rankings in some search engines. Some search engines, cannot read the content embedded in flash files as easily as they can plain text so a site with significant flash content (or an all-flash site) may pose a major barrier to getting properly indexed by some search engines. Google is not one of these however - and this is good news as Google is the #1 search engine today. For other search engines, however, Dacia's Artistic Solutions implements the use of additional HTML websites with our SEO packages. If you have a Flash website created and hosted by Dacia's Artistic Solutions, then you also most likely need to have an HTML site as well. We will use this HTML site as well as your flash site for optimization so that your website is fully search engine friendly.

4. I have a Dynamic (store front) web site - how does this affect me?

There is nothing wrong with having a dynamically driven web site. However, Dynamic websites (ASP, PHP, ColdFusion, ASP.NET and JAVA) have difficulty being indexed by bots. Any urls with a "?" in them are a potential problem to search engine bots, which may not follow such. Google is the only search engine that can effectively index dynamic websites. The key is to properly word your meta-tags and content as search engine "friendly" as possible, so that your pages can be easily indexed by the bots. Dacia's Artistic Solutions can help redesign your storefront pages to have a much friendlier SEO format.

5. What causes websites to lose rankings in the search engines?

There are many reasons why your site might lose search engine result rankings. Some of those reasons can be traced to a particular fault while others just occur in the natural course of life. In essence, rankings change because change happens.

Reasons for ranking drops (and rises) can be boiled down to three things: Your site changes, competitors' sites change, or the search engine algorithm changes. Or any combination of those three.

6. What is Dacia's Artistic Solutions' approach to SEO?

We use a SPAM Free and Best Practice approach to SEO, harnessing a broad range of advanced Search engine optimization techniques. We use expert SEO "White Hat" principles which adhere to Search engine guidelines at all times.

White Hat is an SEO technique or method which conforms to the search engines' guidelines and involves no deception or practices which attract the scrutiny of Search Engine companies. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see and not hidden using technical tricks. White Hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible for the search engine bots to find, rather than play games with the search engines. White hat SEO is in many ways, similar to web development that promotes accessibility.

7. Can you tell me what my rankings will be?

While our clients achieve excellent results with our SEO services, it is impossible to guarantee or foretell any specific ranking results. Website rankings are constantly changing and the search engines keep their method for rankings closely gaurded. Beware of any SEO firm who claims to gaurantee your rankings at any time. No legitimate company can honestly foretell your rankings.

8. Do you make the changes to my site for me?

Absolutely! You will never be required to make any changes to your website coding yourself. We will always perform the work ourselves.

9. How much will this cost me?

The right Search Engine Optimization package for you will depend on what type of website you have, how much content you have, and your budget. Unlike other companies who charge you $1,600.00 or more just for basic optimization, our prices are affordable.

You can view our available packages below:

HTML SEO PACKAGE

This package is best for small businesses with an HTML website and a low budget.

INCLUDES: Complete SEO of your website.

PRICE: $75.00 per hour.

AVERAGE TIME: Generally it will take between 1 and 2 hours per page to completely optimize your website. This time frame will vary depending upon how much content each page contains.

FULL FLASH SEO PACKAGE

This package is best if you have a complete Flash Website and a moderate budget.

INCLUDES: An HTML version of your current Flash website with complete Flash and HTML SEO.

PRICE: $75.00 per hour for the SEO. If your FLASH website was created by Dacia's Artistic Solutions, and is not overly extensive in content, then we will design and create your HTML website for only $199.00.

AVERAGE TIME: Generally it will take between 1 and 2 hours per page to completely optimize your website. This time frame will vary depending upon how much content each page contains. To create your second HTML website; The time frame will vary depending on the content of your website. Average time is 1-2 weeks.

HIGH END SEO PACKAGE

This package is best if you have an HTML or FLASH Website and a high monthly budget.

INCLUDES: An advanced and aggressive SEO solution for your business on a monthly basis.

PRICE: Base prices begin at $1,600 per month.

To learn more about the SEO services we offer or have us design a custom proposal for your business, CONTACT US today.

Artistic Webmaster Tools

When you host a website with Dacia's Artistic Solutions, upon request you will receive your visitor stastics in a pdf file, OR you can go online and view your statistics at any time.

But what if you want more detailed information? What keywords are working for you? How long are visitors staying on your site? What is my ranking? These questions and more can be answered with Artistic Webmaster Tools.

One of the most valuable assets of a good webmaster is to use Google Analytics.

Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.